The Company: Clear Channel Italy is the leading outdoor media owner in Italy with a market share of about 35%. Clear Channel Italy signify an unusual approach in the italian market: a mix of concentration, internationalization, business modernity and high quality manufactures.
Assets: Clear Channel Italy is the most important and widespread offering in the history of italian outdoor advertising with 11.000 billboards and 70.000 small format panels (street furnitures). It operates in 65 italian cities - with a special emphasis on 5 metropolitan areas Rome, Milan, Tourin, Naples and Palermo - and boasts the most important advertising panels in terms of quality and quantity. Innovation is the distinctive asset of the Group - bringing the outdoor advertising market closer to other media by exploiting audience measurement data (source: Audiposter) to develop a range of revolutionary and innovative products based on "citynetworks" which are offering different levels of advertising impact city by city. The new commercial offering allows an homogeneous coverage all over the country, generating modular advertising impact which provide Advertisers exposure times for target subjects, evaluated city by city.
Mission: The mission of Clear Channel Italy is to "make" the media, developing in strategic terms an approach to the territory on the basis of an in-depth urban culture: a specific awareness of the identity of each city. These skills are converted into an offering of advertising panels which ensure an easily exploited, clear and reliable platform based on uniform standards country-wide. Clear Channel Italy offers to Advertisers the assurance of having access in every city through local leaders by their business structures with strong roots in the territory.
Citynetworks: The territorial coverage of Clear Channel Italy is the most evolved system in outdoor advertising in Italy. Citynetworks are an accurate and measured tool for generating proportionate contacts and frequencies as to the level of interest and economic potential of the users. This is possible thanks to a constant analysis of italian consumer habits which involves leading experts specialized in subject such as marketing, sociology and statistics.
Motorways: A new interpretation of outdoor advertising in Italy involves Motorways as links between large and small italian cities. Basically planning Motorways means disposing of the kind of data already available for other media, so far filling the historical gap of the "classic" outdoor advertising. Actually, Motorways traffic flows can be forecasted in terms of quality and quantity.
Street furnitures: The integration of the medium into the environmental, architectural and urban context of cities represent the force of Clear Channel Italy which, thanks to a specific and detailed knowledge of the urban territory, city by city, is able to deal in strategic and territorial terms with street furnitures of high quality. Actually outdoor advertising has the duty to contribute to the qualification of street furnitures through manufactures fully integrated into the urban environment.
